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Six simple rules.

Principles behind every Tiny Crew app — from notifications and analytics to AI and personal content.

  1. Your time matters more than metrics.

    An app shouldn’t pull you back again and again just to improve its engagement numbers.

    No endless feeds, manufactured reasons to return, or notifications sent solely to grab your attention.

    Reminders should support your goals. You decide which ones to receive and when.

    Open it, do what you came for, get back to life. That’s how it should work.

  2. Less data. More privacy.

    Some features need information to work. That is no reason to ask for everything or collect data “just in case.”

    The contents of private notes and documents are not used for product analytics or advertising profiles.

    Product analytics requires your permission, which you can withdraw at any time.

    If a feature needs an external provider, what is shared and why should be clear beforehand.

    An app shouldn’t need to know more about you than its job requires.

  3. Your content stays yours.

    Exporting and deleting data is a required standard for every TinyCrew app.

    Your content should be available in a useful export format, with ways to delete it or close your account without contacting support.

    If you share your content with someone, you choose exactly what they can access and can revoke that permission.

    Deletion limits, including backup retention and copies already saved by recipients, should be explained openly.

    Your accumulated data should never lock you into an app.

  4. AI is a tool, not the main character.

    AI belongs where it genuinely helps: making sense of information, spotting connections, preparing content or saving time.

    Ordinary features should work without AI when the task does not need it.

    AI processing of personal content should require clear permission. AI can be wrong: its guesses must not be presented as facts or replace human decisions.

    Technology should help you understand, not decide for you.

  5. Less clutter. More value.

    Every TinyCrew app has a specific job. Freud helps you reflect on therapy sessions, Pavlov focuses on habits, and Marx on personal finances.

    Dozens of extra screens and features do not automatically make a better product.

    A new feature should earn its place by solving a real problem, not merely because it can be built.

    Simplicity means fewer unnecessary complications, not fewer capabilities.

  6. Honesty over impressive promises.

    The phrase “completely secure” explains nothing. Real protections and clearly stated limitations matter far more.

    Every app has its own access boundaries: what stays on your device or a server, when data is sent to external providers, and who could technically access it.

    These boundaries should be explained on each app’s page under “Security & Data,” and inside the app in its settings and at permission prompts.

    Retention periods, deletion limits and AI limitations should be explained without exaggeration.

    Trust is built on clear rules, not impressive slogans.